MEGAMI Everyday Foundation Series

Fashion.
Function.
Fit.
Fit. Function. Fashion.

SIZE FLEX and BODY ADAPTIVE

In store space and stock optimization.
Providing ease of fitting for in-store shoppers and minimizing return rate for online retailers through size and shape adaptive construction.
1 SKU 2 sizes
Up to G cup

Fabric Innovation

Utilizing the newest technology of durable bonded fabric for long-lasting elasticity, smooth & seamless finish.
Sensitive® Bonded Fabric
TRU CLASP®
Introducing jewelry style front-closure into everyday bras.
Functional design. Luxury aesthetic
Featuring the harmony of sensuality and athleisure comfort.

Immersive digital

Blending digital and physical shopping experiences through interactive product information right from the hangtag, supporting in-store staff and shoppers.

Collection

5 bra styles
4 colorways
65 to 95 band size
B to G cup size

Less components means simpler recycling

MEGAMI Everyday Foundation Series is a definitive first step toward circular "green" fashion. Meeting the design challenge of creating a bra with drastically fewer elements means taking full control of the product life cycle and planning ahead for the ability to recycle our garments.

ABOUT THE COLLECTION

Sergey Bakin,
Founder and Creative Director of MEGAMI
We are now on the cusp of exciting changes, with a new and very demanding generation of consumers taking the reins and driving the need for innovation. In the MEGAMI Everyday Foundation Series, laser cutting and fabric bonding technology bring about a world where apparel and lingerie design are based on engineering and science. All the while offering luxurious aesthetic and high active performance qualities to achieve fundamental innovation visually and functionally. The result is a new kind of everyday comfort bra collection.